In today's digital age, social media has become an integral part of marketing for hotels. With the right strategy, you can increase your reach and engagement on social media and attract more clients to your hotel.
Social media platforms offer a great opportunity to reach out to a wider audience and attract more clients. In this blog post, we will discuss how you can increase your reach and engagement on social media and attract more clients to your hotel.
1.IDENTIFY YOUR TARGET CLIENT OR IDEAL CLIENT
The first step in creating a successful social media strategy is to identify your target client.
Who are you trying to reach with your social media posts? Once you have identified your target audience, you can create content that resonates with them and addresses their needs and interests.
Who are your potential guests?
What are their interests, pain points, and desires?
Why are they attending the big event?
For example, if you are targeting millennials, your content should be visually appealing, engaging, and shareable. If you are targeting families, you can create posts that showcase the family-friendly amenities and activities that your hotel offers.
2.TAKE ADVANTAGE OF THE EVENT HASHTAGS
When events like concerts and festivals are happening nearby, people often use hashtags to share their experiences on social media. Keep an eye on the event hashtags and use them in your social media posts to increase your reach.
Also, you can use them. Hashtags are a great way to increase your reach on social media. Use relevant hashtags that your potential guests might be searching for, such as #luxurytravel, #beachvacation, or #romanticgetaway. Hashtags can help your content reach a wider audience and attract more engagement.
3. CREATE EVENT-RELATED CONTENT
Create content related to the event, such as blog posts or social media posts that highlight how your hotel is the perfect place to stay for the event. Share tips and recommendations for attending the event, and use eye-catching visuals to make your content stand out.
Also, you can create posts that showcase the amenities and services that your hotel offers, such as a swimming pool, spa, or restaurant. You can also create posts that highlight local attractions and events, such as festivals or concerts, that your guests can attend.
4. OFFER EVENT PACKAGES AND PROMOTIONS
Create special event packages and promotions that cater to attendees of the event. For example, you could offer a discounted rate for concertgoers who book a room at your hotel.
5. PARTNER WITH EVENT ORGANIZERS
Reach out to event organizers and see if there are opportunities for collaboration. For example, you could offer a discount code to event attendees or host a pre-concert party at your hotel.
6. ENGAGE WITH EVENT-GOERS ON SOCIAL MEDIA
Keep an eye on social media and engage with people who are talking about the event. Respond to comments and questions, and offer recommendations for things to do in the area.
7. COLLABORATE WITH INFLUENCERS
Invite relevant influencers and content creators to stay at your hotel for the event.
Influencers can help you reach a wider audience and attract more clients to your hotel. Collaborate with influencers in your industry or niche to create content that showcases your hotel and its amenities.
Social media is a powerful tool that can help you increase your reach and engagement with potential guests and attract more clients to your hotel. By knowing your audience, using high-quality visuals, hashtags, engaging with your followers, collaborating with influencers, and partner with the right event, you can create a social media strategy that drives results for your hotel.
Do you want a great content and the right strategy for your hotel?
It’s in our DNA to partner with the right people for you!
Contact Simona Fenichiu, Social Media Manager @bridgital.agency
0737.688.211